In Mr. Krozel’s piece, “More than a Number” he juxtaposes the font size used to represent consumer’s names on a credit card to the much larger font used to represent the credit card number. “We’re insignificant compared to our number….we’re really only a number, not a name.”
Jimmy explains his use of the cards magnetic strips in the piece. Jimmy says, they “are like a mystery, like government documents where they black out everything…we don’t know what’s being transferred on that strip. They don’t let us know. You don’t know if it’s your credit rating, your account number, your balance, your habits, whatever it is.”
In “Danke Danke Danke,” Krozel invites viewers to imagine life as though behind bars. “Because if you’re paying 21-25% interest rates, your behind bars financially.” Jimmy is disgusted with society’s complacency with only being able to afford to pay the interest and inability to payoff the principle. He notes the inequalities when spending on credit cards versus cash. While it’s clearly more economical for businesses to accept cash for payment, companies instead give customer’s discounted rates for using their own credit cards.
In Mr. Krozel’s piece, “Get What You Want,” he describes his inspiration. He says, that “everyone is being conditioned through repetition to consume more than they can afford”. He uses animals to symbolize how we are being trained to accept gouging interest rates. The more often the ads appear, the more it seems like the normal going rate because that’s what you see. Through repetition of logos and pricing, advertising enslaves society”. His artwork is a statement about society and is why he creates artwork from cards that he shreds after hearing the story of the persons who visit the gallery.
Mr. Krozel is also inspired by the artwork of Mondrian. He notes how Mondrian evolved his artistic style from representation to decorative, and onto the abstract. He looked for the simplest elements of the human visual experience from which to create while also pursing an abstract visualization of sound and space.
Mr. Krozel uses the language of credit cards as a landscape from which to derive both inspiration and form. Both literally though what you see on the card and figuratively in what is written on the policies.
Jimmy’s work is located at Augen Gallery, 817 SW 2nd Ave, Portland, OR 97204 All are welcome to come visit the Gallery. Portland Art Thursday’s run at all galleries until 7pm.
See some photos of Jimmy's work here: http://pinterest.com/villagememorial/portland-artist-spotlight-jimmy-krozel/